For steel & building-material brands in India

Grow sales through your masons, engineers and dealers.

मिस्त्री, इंजीनियर और डीलर के ज़रिए अपनी सेल बढ़ाएँ।

RISHTA gives you your own branded app to onboard dealers, run your field team and reward masons instantly with a QR scan — the kind of channel programme big steel brands run, at a size that fits your business.

One distributor grew sales 30% after launching RISHTA.

Call or WhatsApp +91 98300 13567 · Mon–Sat

Your logo, your app
QR scan to bank payout
Live on YES Bank
Built and supported from Kolkata
How it works

How a reward moves

No spreadsheets, no manual payout runs — a scan on site turns into a bank transfer automatically.

1

Mason or dealer scans a QR code

Printed on your product, tied to your campaign.

2

Eligibility checked automatically

KYC, bank details, campaign budget and duplicate scans validated.

3

Payout goes to their bank

No spreadsheets, no "when will I get paid" calls.

The whole network, from one screen

  • Dealer onboarding and KYC approval, start to finish
  • A real QR scan triggering a reward
  • The same screens your distributors will actually use — under your own branding

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What you get

Everything your distributor network needs, in one app

Most loyalty apps only pay rewards. RISHTA also onboards your dealers, runs your field team and tracks every site lead through to a sale.

Dealer & sub-dealer onboarding

Dealers register from their phone and wait for your approval before they're active — KYC built into the flow, not bolted on.

Built for multi-level networks

Dealers can run their own sub-dealers and pass rewards down the chain — not just a flat list of accounts.

Field team app

Your site engineers and sales staff get a territory, track site visits and work leads from the same app.

Site-visit-to-sale pipeline

Every lead moves through the same stages in order — contacted, visited, estimate validated, quotation shared, dealer mapped, sale confirmed — quantity, construction stage and competitor brand captured along the way.

Nothing skips a step

A lead can't jump to "Sale Confirmed" without an invoice on file, or to "Visited" without the steel quantity and a hot/warm/cold read logged. Lost leads get a real reason, not a shrug.

Catch the next order before you leave the site

Once a sale closes, your salesperson can flag that the site needs more steel — quantity and reason — so a follow-on order doesn't just get forgotten.

Instant QR rewards

Dealers and masons scan a printed code and the reward moves straight to their bank — bank-settled, no manual runs.

KYC that actually blocks bad payouts

Bank account, IFSC and account holder name are verified before a single rupee moves — not an afterthought bolted onto the reward flow.

See every payout, not just the latest one

Masons can see their last 10 payments and total earnings over the past year, right in the app — no "did you actually pay me" calls.

Change the reward rate without calling support

Set how many points a tonne of a specific product earns, and when that rate starts and ends — your team can adjust schemes as they run.

Run more than one scheme at once

A national push, a regional campaign, and a product launch can all run in parallel, each tracked separately.

Points & rewards catalogue

Masons, engineers and dealers each see their own eligible items — featured picks and categories, redeemable for electronics, travel, and vouchers.

Log in with just a phone number

No passwords to manage or reset — an OTP to the registered mobile number, tied to one device per account.

Your brand

Your logo, your colours, your app-store listing — it reads as your programme, not a shared one.

Why not just a loyalty app

Channel loyalty platforms can scan a code and pay a reward. They don't onboard your dealers, run your field team, or turn a site visit into a tracked sale. RISHTA does all three, under your own brand.

Results

What a launch looks like

30%
sales growth
5,000+ masons onboarded
Started as a 100-mason pilot
Srijita Steel
“We tried RISHTA as a pilot with 100 masons. Once masons saw rewards landing directly in their bank accounts, word spread fast. Now we have 5000 masons on the programme, and they’re motivated to recommend our steel at every site. RISHTA turned our masons into growth partners.”

Sujit Saha, Owner, Srijita Steel

Who's behind RISHTA

Built and supported by the people who answer the phone

Prosenjit Sarkar, Founder

AWS Certified Solutions Architect – Associate · TOGAF 10 Certified

Solution architect with 20+ years building enterprise CRM, billing and integration platforms. Based in Kolkata — we set up, support and customise every installation ourselves.

Every client gets their own dedicated installation, customised to their business rules.

Who it's for

Starting with steel. Built for any distribution business.

RISHTA's onboarding, field-team and QR-reward engine isn't steel-specific — steel and TMT is simply where we started.

Steel & TMT bars Cement Pipes & fittings Paints & coatings Tiles & sanitaryware Other building materials
FAQ

Questions distributors ask us

How do masons get onboarded?

We help you run onboarding: QR posters, a short how-to video in Hindi/Bengali, and a launch meet at your distributor's shop. Masons register by phone in a couple of minutes.

Can masons see their payment history?

Yes, their last 10 payouts and total earnings for the year are visible in the app.

What if masons don't use the app?

Adoption is part of what we deliver. Rewards go straight to their bank, so the reason to scan is clear, and we track active users with you from week one.

Can a dealer manage sub-dealers under them?

Yes, dealers can onboard their own sub-dealers and pass QR rewards down to them.

Can a sale be marked confirmed without proof?

No. A lead can't be moved to "Sale Confirmed" until an invoice is attached, and every stage before that — visit, quotation, dealer mapping — has to be logged in order. Nobody can skip ahead.

Can my team flag a follow-on order after a sale closes?

Yes. Once a sale is confirmed, the salesperson can log that the site needs extra steel — quantity and reason — so a repeat order doesn't get forgotten once they've moved to the next site.

How do people log in — do they need a password?

No password. It's a mobile number and an OTP, tied to one device per account.

How long does it take to go live?

A few weeks, depending on your branding and customisation.

Can it be customised to our business rules?

Yes. Each client has a dedicated installation, so reward rules, workflows and reports can be adapted.

Can we set different reward rates for different products?

Yes, reward rates are set per product and can be time-boxed to a campaign window.

We sell more than one brand — can we run separate programmes?

Yes, campaigns are tied to a brand, so you can run parallel schemes for each product line you carry.

Do masons, engineers and dealers see the same reward catalogue?

No — each role only sees the items they're actually eligible to redeem, with featured picks and categories, not one catalogue for everyone.

Who pays the rewards?

You fund your own reward budget; payouts are bank-settled and every transaction is KYC-checked and audit-tracked.

What happens if someone's bank details are wrong?

The payout is held, not sent — IFSC and account details are validated before any transfer goes out, so a bad entry blocks the payment rather than sending it to the wrong place.

Can we start small?

Yes, with a 90-day pilot for a limited number of masons before a full rollout.

How much does it cost?

It depends on your network size and customisation. Book a demo and we'll send a quote within 24 hours.

Book a free 20-minute demo

Pricing depends on the size of your network. Tell us a little about your business and we'll share a quote within 24 hours. 90-day pilot available.

Or call +91 98300 13567 Mon–Sat · based in Kolkata

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