Case study

How Srijita Steel turned 4,500+ masons into a sales channel

RISHTA replaced cash rewards handed through dealers with instant QR-to-bank payouts for Srijita Steel's masons and engineers. Here's what changed, from a 100-mason pilot to a full rollout.

At a glance
0%
Sales growth
20%→0%
Incentives reaching the right person
0
masons
+ 0 engineers onboarded
₹7→~₹0
Cost per payout
The problem

Rewards were going to dealers, not masons

Before RISHTA, Srijita Steel's incentive budget moved through dealers as cash or informal credit. There was no reliable way to confirm a reward reached the mason who actually specified the brand on site — and no record to check against.

Steel + scratch card
Dealer
Mason
Before: rewards claimed by dealers

Wasted spend

Incentive budget went out with no way to confirm it reached a mason.

Lost trust

Masons who never saw a reward land had no reason to keep recommending the brand.

No visibility

No record of who was rewarded, for what, or when.

The solution

QR-to-bank rewards, built for the field

RISHTA gave Srijita Steel the same reward engine that runs the homepage demo: a scan on site turns into a verified, bank-settled payout automatically — no spreadsheets, no manual runs.

Onboard

Masons and engineers register by phone in minutes.

Verify

KYC and bank details checked before anyone's active.

Scan

A QR scan on site ties the reward to the right person.

Check

Eligibility, budget and duplicate scans validated automatically.

Pay

The reward lands in their bank account — no manual run.

QR scan
Verified mason
Bank account
After: verified mason, paid directly
Results

What changed for Srijita Steel

Incentives reaching the right person
20%
Before
90%
After
Sales growth
Sales up ~30%
Cost per payout
₹7 → ~₹0

with direct YES Bank integration

Before RISHTAAfter RISHTA
Rewards paid in cash through dealers, no recordQR scan pays the mason's bank account directly
No way to confirm a reward reached the masonEvery payout is bank-settled and logged
~₹7 overhead per payout in cash handling and reconciliation~₹0 overhead with direct YES Bank integration
100-mason pilot, little visibility into adoption4,500 masons and 2,500 engineers onboarded
Flat sales trend30% sales growth
Sujit Saha, Owner, Srijita Steel Sujit Saha
“We tried RISHTA as a pilot with 100 masons. Once masons saw rewards landing directly in their bank accounts, word spread fast. Now we have 5000 masons on the programme, and they’re motivated to recommend our steel at every site. RISHTA turned our masons into growth partners.”

Sujit Saha, Owner, Srijita Steel

₹ CREDITED TO BANK A/C
Who it's for

Is this right for your business?

RISHTA's onboarding, field-team and QR-reward engine isn't steel-specific — steel and TMT is simply where Srijita Steel and RISHTA started.

Steel & TMT bars Cement Pipes & fittings Paints & coatings Tiles & sanitaryware

Want this kind of result on your own dealer and mason network?

FAQ

Questions distributors ask us

How do masons get onboarded?

We help you run onboarding: QR posters, a short how-to video in Hindi/Bengali, and a launch meet at your distributor's shop. Masons register by phone in a couple of minutes.

Can masons see their payment history?

Yes, their last 10 payouts and total earnings for the year are visible in the app.

What if masons don't use the app?

Adoption is part of what we deliver. Rewards go straight to their bank, so the reason to scan is clear, and we track active users with you from week one.

Can a dealer manage sub-dealers under them?

Yes, dealers can onboard their own sub-dealers and pass QR rewards down to them.

Can a sale be marked confirmed without proof?

No. A lead can't be moved to "Sale Confirmed" until an invoice is attached, and every stage before that — visit, quotation, dealer mapping — has to be logged in order. Nobody can skip ahead.

Can my team flag a follow-on order after a sale closes?

Yes. Once a sale is confirmed, the salesperson can log that the site needs extra steel — quantity and reason — so a repeat order doesn't get forgotten once they've moved to the next site.

How do people log in — do they need a password?

No password. It's a mobile number and an OTP, tied to one device per account.

How long does it take to go live?

A few weeks, depending on your branding and customisation.

Can it be customised to our business rules?

Yes. Each client has a dedicated installation, so reward rules, workflows and reports can be adapted.

Can we set different reward rates for different products?

Yes, reward rates are set per product and can be time-boxed to a campaign window.

We sell more than one brand — can we run separate programmes?

Yes, campaigns are tied to a brand, so you can run parallel schemes for each product line you carry.

Do masons, engineers and dealers see the same reward catalogue?

No — each role only sees the items they're actually eligible to redeem, with featured picks and categories, not one catalogue for everyone.

Who pays the rewards?

You fund your own reward budget; payouts are bank-settled and every transaction is KYC-checked and audit-tracked.

What happens if someone's bank details are wrong?

The payout is held, not sent — IFSC and account details are validated before any transfer goes out, so a bad entry blocks the payment rather than sending it to the wrong place.

Can we start small?

Yes, with a 90-day pilot for a limited number of masons before a full rollout.

How much does it cost?

It depends on your network size and customisation. Book a demo and we'll send a quote within 24 hours.