RISHTA replaced cash rewards handed through dealers with instant QR-to-bank payouts for Srijita Steel's masons and engineers. Here's what changed, from a 100-mason pilot to a full rollout.
Before RISHTA, Srijita Steel's incentive budget moved through dealers as cash or informal credit. There was no reliable way to confirm a reward reached the mason who actually specified the brand on site — and no record to check against.
Incentive budget went out with no way to confirm it reached a mason.
Masons who never saw a reward land had no reason to keep recommending the brand.
No record of who was rewarded, for what, or when.
RISHTA gave Srijita Steel the same reward engine that runs the homepage demo: a scan on site turns into a verified, bank-settled payout automatically — no spreadsheets, no manual runs.
Masons and engineers register by phone in minutes.
KYC and bank details checked before anyone's active.
A QR scan on site ties the reward to the right person.
Eligibility, budget and duplicate scans validated automatically.
The reward lands in their bank account — no manual run.
with direct YES Bank integration
| Before RISHTA | After RISHTA |
|---|---|
| Rewards paid in cash through dealers, no record | QR scan pays the mason's bank account directly |
| No way to confirm a reward reached the mason | Every payout is bank-settled and logged |
| ~₹7 overhead per payout in cash handling and reconciliation | ~₹0 overhead with direct YES Bank integration |
| 100-mason pilot, little visibility into adoption | 4,500 masons and 2,500 engineers onboarded |
| Flat sales trend | 30% sales growth |
Sujit Saha
“We tried RISHTA as a pilot with 100 masons. Once masons saw rewards landing directly in their bank accounts, word spread fast. Now we have 5000 masons on the programme, and they’re motivated to recommend our steel at every site. RISHTA turned our masons into growth partners.”
Sujit Saha, Owner, Srijita Steel
RISHTA's onboarding, field-team and QR-reward engine isn't steel-specific — steel and TMT is simply where Srijita Steel and RISHTA started.
We help you run onboarding: QR posters, a short how-to video in Hindi/Bengali, and a launch meet at your distributor's shop. Masons register by phone in a couple of minutes.
Yes, their last 10 payouts and total earnings for the year are visible in the app.
Adoption is part of what we deliver. Rewards go straight to their bank, so the reason to scan is clear, and we track active users with you from week one.
Yes, dealers can onboard their own sub-dealers and pass QR rewards down to them.
No. A lead can't be moved to "Sale Confirmed" until an invoice is attached, and every stage before that — visit, quotation, dealer mapping — has to be logged in order. Nobody can skip ahead.
Yes. Once a sale is confirmed, the salesperson can log that the site needs extra steel — quantity and reason — so a repeat order doesn't get forgotten once they've moved to the next site.
No password. It's a mobile number and an OTP, tied to one device per account.
A few weeks, depending on your branding and customisation.
Yes. Each client has a dedicated installation, so reward rules, workflows and reports can be adapted.
Yes, reward rates are set per product and can be time-boxed to a campaign window.
Yes, campaigns are tied to a brand, so you can run parallel schemes for each product line you carry.
No — each role only sees the items they're actually eligible to redeem, with featured picks and categories, not one catalogue for everyone.
You fund your own reward budget; payouts are bank-settled and every transaction is KYC-checked and audit-tracked.
The payout is held, not sent — IFSC and account details are validated before any transfer goes out, so a bad entry blocks the payment rather than sending it to the wrong place.
Yes, with a 90-day pilot for a limited number of masons before a full rollout.
It depends on your network size and customisation. Book a demo and we'll send a quote within 24 hours.